Ujumbe Global × Infinix · XPAD 30E

Market development partnership for the Infinix XPAD 30E.

A performance-driven institutional sales model built to create market preference, accelerate adoption and deliver sustainable growth for the XPAD 30E across Tanzania.

300–400: units / month sales target
Sept 2026: target launch
TZS 345,000: Ujumbe unit price

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XPAD 30E — “Easy Learning, Smart Buddy”. Official imagery, Infinix Tanzania.

The opportunity

Building market preference through trust and institutional engagement

The target market values reliability, brand confidence, affordability and after-sales support. While the current competitor benefits from strong market familiarity, the XPAD 30E can compete effectively through targeted institutional engagement, product demos and a superior customer experience.

Who we must reach

Municipal council & LGA officers, teachers, doctors and other salaried professionals.

Why the incumbent wins today

Brand familiarity and after-sales confidence — not product superiority.

What has to change

Every sale must also build trust: institutional backing, hands-on demos, visible after-sales support.

The proposal

Three integrated sales models designed for market penetration

Comparison of the three proposed sales models
Option	Model	Stock risk	Team	Best for
01	Strategic Commercial Backbone	Ujumbe (on credit)	61 people	Commercial backbone — hitting 300–400/month
02	Institutional Customer Acquisition Engine	Infinix / financing partner	15 people	Fastest route past the brand-trust barrier
03	Hybrid Model — Market Expansion & Brand Activation	Shared	15 people	Scaling past 400/month & expanding beyond Dar

Recommended stacking: run Option 1 as the backbone, Option 2 as the primary acquisition engine for months 1–3, then layer in Option 3 to scale.

Option 01

Strategic Commercial Backbone

Ujumbe owns stock, team and margin

How it works

Ujumbe buys stock on credit at TZS 345,000/unit
Dedicated institutional sales team deployed across 5 Dar clusters
Ujumbe runs the full sales & marketing motion; Infinix pays mainly through bonus

Commission per unit

Field sales agent: TZS 15,000
Team leader override: TZS 5,000
Operations (transport etc.): ~TZS 34,000

Monthly bonus

300 units (minimum target): TZS 2,100,000
350 units (growth target): TZS 3,500,000
400+ units (stretch): TZS 6,000,000 + TZS 5,000/unit

Risks & mitigations

Product loss or theft from the field team

Highest exposure — Ujumbe physically holds credit stock.

Serialized/IMEI stock ledger per agent, mandatory daily reconciliation, insurance on consigned stock, demo units checked in/out with no take-home policy.

Missing the 300–400 unit monthly target

Ujumbe carries most of the cost and stock risk in this model.

Phased ramp-up instead of full volume from month 1, weekly KPI tracking per agent, fast reallocation of weak territories.

Credit & cash-flow exposure on unsold stock

Ujumbe owes Infinix for stock not yet sold through.

Sale-or-return clause for slow-moving institutional stock; credit drawdown staggered to actual sell-through.

Option 02

Institutional Customer Acquisition Engine

B2B2C — sell through 15–20 institutions, not 400 individuals

How it works

MOUs with council HR/procurement, hospital admin and school heads
On-site staff registration days; salary check-off or SACCOS/microfinance partner
Staff trust an employer-backed programme far more than an unfamiliar brand

Commission per unit

Relationship officer: TZS 8,000
Accounts manager override: TZS 4,000
Ujumbe margin (net of admin): ~TZS 38–40,000

Team structure

Institutional accounts managers: 4
Field / relationship officers: 10
Documentation, finance & payroll liaison: 1

Risks & mitigations

Demo-unit loss during on-site registration events

Multiple units move around unfamiliar institutional premises.

Tagged and logged demo units checked in/out per event; refundable deposit held with the institution's admin office for the event duration.

Slow institutional approval cycles

HR/procurement sign-off can take longer than a direct sale.

Run a wide parallel pipeline of institutions; pre-qualify decision-makers before committing field time.

Payroll default or staff transfer mid-payment

Financed sales carry repayment risk if employment status changes.

Written MOU with employer guarantee clause, employment verification at signup, financing tenure capped at 3–6 months.

Option 03

Hybrid Model — Market Expansion & Brand Activation

Aggressive expansion — roadshows, demos and referral-led growth

How it works

Roadshows and demo days at council HQs, hospitals and staff rooms
Referral incentives for department heads, union reps and procurement officers
Start in Dar es Salaam, then Dodoma, Arusha, Mwanza and Mbeya

Commission per unit

Field sales agent: TZS 15,000
Team leader override: TZS 5,000
Activation & marketing pool: ~TZS 34,000

Team structure

Regional sales manager: 1
Team leaders (Dar + expansion zone): 2
Field / activation agents: 6–8
Digital marketing + logistics officers: 2

Risks & mitigations

Higher theft/loss exposure across multi-region roadshows

Larger demo inventory travels further, with more handlers.

GPS-tracked stock transport, insured demo inventory, reconciliation after every event, one named regional stock custodian per zone.

Expansion pace outruns execution capacity

Aggressive regional rollout can dilute focus and miss target.

Validate the model fully in Dar first, replicate only proven tactics, monthly regional KPI review before further expansion.

Inconsistent activation quality dilutes the brand

Different teams and regions may run activations unevenly.

Standardized activation playbook and training, regional supervisors, centralized marketing sign-off before each new region.

Pricing structure

A sustainable commercial structure

Infinix wholesale priceTZS 352,000

Ujumbe buy price (on credit)TZS 345,000

Margin pool per unitTZS 54,000

Margin pool per unit: TZS 54,000

Field agent commission: TZS 15,000
Team leader override: TZS 5,000
Ujumbe operating cost & net margin: ~TZS 34,000

Figures shown are for Option 1. Options 2 and 3 apply the same margin pool with different commission splits.

Commission & bonus summary across options

Commission and bonus summary per sales option
Option	Frontline commission	Override	Bonus trigger
1 — Strategic Commercial Backbone	TZS 15,000/unit (field sales agent)	TZS 5,000/unit (team leader)	TZS 2.1M – 6M+ at 300 / 350 / 400+ units
2 — Institutional Customer Acquisition Engine	TZS 8,000/unit (relationship officer)	TZS 4,000/unit (accounts manager)	Shared Option 1 bonus pool
3 — Hybrid Model (Expansion & Activation)	TZS 15,000/unit (field sales agent)	TZS 5,000/unit (team leader)	Shared Option 1 bonus pool

Enablement

Sales enablement requirements (tools of trade)

Demo tablets

5–10 units preloaded with education & health use cases.

CRM / order tracker

WhatsApp Business + Excel, or a light CRM such as Zoho.

Branding & uniforms

ID cards, branded t-shirts, banners and pop-up displays.

Transport

Motorbikes or transport allowance for daily field visits.

Marketing collateral

Flyers, price lists and XPAD 30E comparison sheets.

Payment collection

Mobile money paybill / lipa number and POS card option.

MOU & agreement templates

Institutional pricing and payroll-deduction authorization forms.

Roadshow equipment

Gazebo/tent, PA system and referral tracking sheets.

Trusted partners

Trusted across Tanzania's public sector

Ministries, municipal councils, hospitals and public agencies already work with us — the same institutional doorways that put XPAD 30E in the hands of teachers, doctors and government officers.

Government of Tanzania
Muhimbili National Hospital
National Health Insurance Fund
BRELA
DAWASA
Kinondoni Municipal Council
Kigamboni Municipal Council
Temeke Municipal Council

Why Ujumbe Global

A performance-based partner, not a fixed cost

Infinix pays mainly for results — commission and bonus, not idle headcount
Direct institutional access to teachers, doctors and municipal officers
A phased rollout that de-risks the launch before scaling regionally

300–400: units/month from Sept 2026
TZS 54,000: margin pool per unit sold
23–25: field & management staff across all 3 phases

The ask — what we need from Infinix

Confirm credit terms at TZS 345,000/unit
Co-fund demo units & marketing/branding materials
Sign off on institutional pricing & bonus structure

Ujumbe Global — building the market for the Infinix XPAD 30E, not just distributing it.

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